The importance of great food images.
The right photography not only creates the best visual impact for your business it’s one of the fundamental factors that helps drive sales and one where you’ll see a return on your investment many times over.
The importance of expert food photography should never be undermined, whilst your phone or digital camera will for sure produce images of a standard they won’t cut it when it comes to the attractiveness of a well presented well taken shot, much thought goes into the technique and involves styling, props, lighting, appropriate angles and composition.
We ensure your images are spot on, representing you in the best way possible. If you are presenting yourself with poor images online, customers will associate this with your brand. Its true people first eat with their eyes and your online content should always be appealing since it’s your initial hook to lure in potential clients. You wouldn’t display your food on a plate for a guest in an unsightly manner, the same should apply to your online digital focus.
Most people look for an image of the food before they order. Precise, beautiful photography will for sure attract potential customers into your restaurant, bar or café, driving sales instantly.
Many studies have shown that a purchasing decision from a consumer after viewing a well taken image of food, compared with one taken in an amateur fashion is head and shoulders above. Think about the investment that all the big companies go to when representing their food on advertising platforms. The same applies here your Social Media handles are your advertising platforms so why would you want to present your product in a substandard way?
For those of you who may not have a dedicated budget allocated, it doesn’t have to be significant. Start off with one shoot of your popular high margin dishes, aim to have at least 10 high quality images. Increasing both the popularity of them and your margin at the same time. Then add to this library say once a quarter, to build up your own stock of visual assets. Your RoI will increase for sure in the long run. I often come across clients who have taken stock images in the past, whilst this is a quick “win” initially. Online it portrays your business as generic and certainly compromises you online. With the right images and the right campaign your brand really does flourish.
How does it work
Book a session with us we will come along to your place of business, take images and price for the number requested. Shoots usually last anything from 2 hours to a full day, depending on what your needs are.
Afterwards you have full rights over the images and can use them for print, social media and your website as many times as you wish.
What are you waiting for? Get in touch and get that edge over your competition.