Is your social media online in check? If not get a handle!.
Your online Social Media presence is your digital shop front it reflects your business online, and its where your consumers get an idea of exactly what your business is about. We understand precisely what it takes to turn your social media activity into actual business results. An absent or quiet social media presence is similar to having a shop with the shutters half down whereas a highly active and engaged site represents a desirable business, this image is increasingly more and more essential since consumers today rely heavily on social media to make purchasing decisions.
Having us manage your social media activity not only saves you a huge amount of time, let’s face it you are juggling so many other commitments, like running a business! But always ensures you are presented in the best possible way whilst growing your social media presence quickly. We not only focus on today but ensure your social media is future proofed by ensuring your social channels are always ahead of new trends and developments within this fast paced landscape. You’ll have a dedicated account manager who will support your business from the onset. This means they are fully immersed and work as part of your team from day 1 from effectively planning your digital marketing strategy all the way through to the day to day management, to ensure your business is an online social media success.
We can manage your social media platforms in a variety of ways, here is what we already do for our clients.
Facebook is the largest social media platform in the world, one that allows you to have a completely bespoke presence for your business since it allows you to build your own personal community. One that will follow what you have to offer meaning your audience is interested in what you have to say. Not only do we ensure that your page is always up to date but once you have your audience we engage them, talking at a room full of people is ok but there is no return, talking to a room full of people who ask questions and engage in return is priceless, and that’s where we come in. Giving you relevant users who are interested in what you have to say, thus converting them into customers who through your doors. Your dedicated Account Manager will be on hand to craft updates, reply to customers and seek to grow your following.
Facebook Advertising is ideal for businesses to connect with their users. With over 1.44 billion active users 31 million of these being in the UK – it is also the most popular social media site in the world.
We will utilise whatever method best suits your vision and objectives, the method needs to suit the need. Be it Social Ads, Home Page Ads or Sponsored stories. It’s also one of the best ways to both expand your reach to new clients, as its targeted by either gender, geography, interests whatever you choose essentially.
Twitter is equally as important as Facebook since it often engages a different audience, we typically use Twitter in the following ways:
With 320 million users worldwide and 9.5 million of those in the UK we enhance your business by building a brand by getting your profile aligned to what visitors see on your webpage and Facebook, so they work in unison and present a cohesive look and feel, and just like Facebook it will be totally customised to reflect your business accurately. We customise the background, profile picture and header image, each can be designed by us or we use imagery you may already have. Always adhering to your brand guidelines
Twitter advertising is a fantastic way to promote a brand, product or service because of the high level of engagement and interactivity, Twitter advertising varies and again should only be bespoke to your business requirements.
Through the promotion of tweets, like normal tweets but with a significant different and that is it goes beyond your followers and you can decide who you want to see your tweet. Letting you select and target a niche audience without “annoying” all those that it would be not be appropriate for, again target by demographics, interest and geography. A cost per engagement model means you only pay for those that are re-tweeted, replied to or clicked.
Other options include promoting trends, for those busy Twitter users you’ll know that every minute of every day twitter hosts millions of viral conversations that reflect some of the hottest topics at the moment, trends are featured prominently next to a user’s timeline. With a myriad of other options available too we would discuss all of them with you at the briefing stage, to ensure your approach works for your business. Meaning you get maximum cost efficiency for your investment.
This image sharing platform is increasingly become the platform of choice for many businesses, specifically small to medium sized ones. Already having overtaken Twitter with 300 million (http://www.cnbc.com/2014/12/10/with-300m-users-instagram-is-now-bigger-than-twitter.html) users.
It’s a fantastic because of its unique visual focus, for businesses looking to boost their visual profile and get followers it’s a fantastic tool. Working well for most of our clients within the hospitality industry it’s a fantastic tool to ensure you are present on and Gravitas can certainly set you up quickly and grow your following and one we certainly encourage all of our small to medium sized clients to grow on.
Whilst it currently tends to have more of a younger following, the 18-34 year olds, these are the ones with typically the highest percentage of income dedicated to social activities associated with fitness as well as eating and drinking out. So a good target audience for the majority of our clients who want to share their product as well as company values with this audience.
Organic reach is highly attainable and hashtags do wonders for smaller businesses. Instagram makes is easy for the statistics around these to be measured easily.
We start by taking an investigative brief, sounds scary but it’s just like mini interview, we have a whole host of essential bits that we like to run through and ask you. This means we build a very clear understanding of where you are today in order to define your 3-6-month initial campaign. From this we plan a tailored social media plan which you sign off. So you’re always in the know and have a clear view of what to expect.
Then after that expect a mixture of both face to face meetings and calls at regular intervals so that we truly get to know the philosophy behind your brand inside out. For us it’s important to be seen as a member of your team, always on hand for any insights or actions so we truly work hand in hand as that’s the best way for us to get to understand your business goals at an intricate level.
We thrive on delivering results by working closely with you and your team, you will have a dedicated account manager who will be your single point of contact and work closely with you and your team. To us results matter because without results there isn’t any kudos, so it’s essential we excel on this by considering each businesses strengths and challenges.
We work as part of your team, so we’re always on hand should something happen and you need to reach out to us, let us know and we’ll be on it! Something suddenly happen and you need to shout about it, a fab promotion to push or a talk about an in-house event. You let us know and we push it out.
Each and every client will have a bespoke plan set out, the aim of which is to ensure we fully understand the direction in which to take the business online. This is devised after the detailed briefing stage and we measure progress against this periodically, tweaking and adjusting as we need to along the way.
We meet at regular intervals to suit you to discuss the plan against progress, so its stays current and relevant. We then plan the next month’s accordingly always monitoring and always tweaking to ensure we stay on track. With a focus on content, special offers and marketing strategies to ensure your business is growing how it should and is profitable through Social Media.
(insert an image)
There will be a number of other assets and tools we will build along the way, but to get us started on our shared journey together its essential we build up a library of your social media assets, usually through photography and videos. Photos generate 87% more interaction from users than any other content. If this is an area, you need help with we have professional photographers who can assist you to ensure we have a stock of images to get moving with [insert link to food photopgraphy]
We can help you with this as well as monitoring your competition, design work as well as other ad hoc support our clients often require from time to time.
Let’s get you started! We get all the channels ready for action and present you to your audience. The first few months are all about growing all your channels, reaching out to a new audience as well as getting all your current ones engaging with you online.