Our Gravitas WiFi solution is all about letting you harness the power of your guest WiFi by collecting accurate data on who your customers are, when they visit and how often [learn more]
What is Gravitas WiFi?
A preprogramed router which provides Social WiFi. Social WiFi, also called Guest WiFi, is a term used for WiFi hotspots that allow users to log on to the internet via their social media accounts using Facebook, Twitter, Instagram and LinkedIn. The customer journey is completely personalised to your business, and branded with your company logo advertising your business.
With the advent of Social WiFi the way customers use WiFi has revolutionised arming you with instant access to your customer network and the marketing campaigns you run. As customers use your WiFi you will build the most desirable database you could ask for. One that can be accessed through your very own dashboard anywhere at any time so you see real time insights, know precisely who your customers are, how often they visit and what their interests are, furthermore send them campaigns on their birthday to wish them well or offer discounts for booking – all this made possible through the power of data, and that’s not just any old 3rd party data. Its data captured on your customers.
As well as segmentation of gender and age group. Making the whole guest experience from the moment they log on to months afterwards one where you are in contact and have the power to bring them back, again and again. Because your messaging is so targeted your communications are on point each and every time – taking all the guess work out of your marketing communications.
See Instant Returns
Unsurprisingly our service has become increasingly sought after by businesses to provide WiFi to their customers since it’s so effective at driving a direct return to business owners with added benefit of:
- Reducing marketing spend by 75%
- Promoting your business immediately to a wider, but more importantly relevant, customer base
- You get to know exactly who your customers are and can activate your own loyalty scheme without using expensive 3rd party platforms, which can be both cumbersome and expensive.
- Contact your customers directly offering offers and promotions, again eliminating other 3rd parties and again saving you money.
- Added security of the protection of a secure system
It’s simple and effective which is what makes it so popular with our clients. You give your customers free WiFi in an efficient and secure way and in return you have data that means you can channel and tailor all your marketing communications like never before.
The importance of free WiFi is without dispute one of the integral factors customers consider when making a purchasing decision. Those locations who either do not provide it or do so in a difficult manner, for example by making it password protected, turn this benefit into a frustration which ultimately negatively impacts the customer experience at your business.
And if you’re not offering free WiFi then you can be sure your competitors are. So why not offer it and get something valuable in return.
Social Media Exposure
When customers connect to your Guest WiFi they are asked to do so using their social media log ins, this means they are more likely to like your page, so all future communications are relevant and applicable to your audience straight away. In addition, they communicate to all of their social media friends that they are liking your page which is a recommendation to their peers. The best form of advertising by far and the online equivalent to word of mouth.
The data the portal gathers is what drives targeted and more powerful marketing campaigns which are then expedited through social media.
For example, an average Facebook user as 200 friends, by liking your page every user is announcing to their friends straight away they recommend your business, repeat this many times over throughout the day, weeks, months without you having to ever pay anything in addition. Not only is it automated but one of the SINGLE most EFFECTIVE ways to have your business recommended.
The customer journey summary
With all of this incredible data at your fingertips your marketing communications will be strengthened like never before. Your communications can be specifically segmented and targeted for example by one time visitors through incentivising accordingly, giving you knowledge and power like never before. All this through an intuitive interface that’s easy to use meaning you know exactly how effective your guest WiFi hotspot is working for you.
Take as little or as much as you need
We provide multiple service offerings which means it’s up to you how hands on or hands off you wish to be. Take advantage of our 1:1 training and get into the nitty gritty of the data and campaigns yourself, or let a dedicated Account Manager manage it all for you and summarise everything that is going on through regular update meetings to ensure we’re always on top of new developments in your business and you know exactly how well your marketing communications are working for your business. Either way you are always in control and always kept in the driving seat.
The data we extract is key meaningful insights about the customer, we stay legal and its secure and never compromised in any way, so rest assured at all times.
The Legal stuff
For those that have opened up your WiFi as a hotspot for customers to use, that’s great news clearly you recognise the importance of offering free WiFi to your customers. It’s important this isn’t compromised and you secure it. By offering it through the Gravitas WiFi portal we not only enable content filtering to disable inappropriate material, which means your WiFi will be family friendly. But also ensure your internal systems are secure in a number of ways, such as controlling the length of time customers spend online or limit the bandwidth used.
Safe secure internet browsing means you know the type of activity taking place over the internet whilst customers are at your premises, give you peace of mind. Blocked domains are updated regularly ensuring that family friendly WiFi is not compromised.
We us the Internet Watch Foundation’s list as guidance, but also is means there is a footprint of all the traffic, so should any criminal activities take place on your network you will be able to provide any information requested by authorities and protect yourself from facing penalties.
Please note this service is available on top of the basic licence fee.