Empower Your Revenue: Introducing Our Header Bidding Solution
Struggling with low ad yields? Transparency issues? Unoptimized demand? Our header bidding solution empowers publishers to open their ad inventory to real-time bidding from multiple partners. But that’s just the beginning – we’ve included optimization features to boost your yield potential even further.
Anticipate the Offerings of Your Header Bidding Ad Stack
- Tapping into industry know-how and machine learning to boost your earnings
- Easy setup with simple implementation for hassle-free integration
- Putting user experience first with smooth, streamlined code
- Evolving ad solutions for dynamic and impactful results
- Customizing an ad stack just for you, tailored to your needs
What is Header Bidding?
Header bidding, an advanced programmatic advertising technique, allows publishers to offer ad inventory to multiple ad exchanges and networks simultaneously, maximizing value through real-time auctions. Implemented by 84% of the top sites, this method often results in higher CPMs for over half of publishers. By inserting a JavaScript code snippet into their website, publishers can facilitate these auctions and optimize ad revenue in a fraction of a second.
Client-Side Header Bidding
Client-side header bidding occurs directly in the user’s web browser through JavaScript code added to the publisher’s website. However, this approach can slow down page loading times and has limits on the number of demand partners and call requests it can handle.
Server to Server Header Bidding
Server-to-server (S2S) header bidding occurs on an external server, leading to faster page load times, higher fill rates, and the ability to handle more demand partners and call requests. However, it typically results in lower CPMs due to limited access to user data, which restricts personalized ad delivery.
Like most technology, you can’t just set it and forget it. Header bidding needs careful implementation and ongoing management to ensure queries are allocated effectively and to maximize its potential. It’s a complex process, but when done right, it can significantly boost your revenue.
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